Strategi Pengembangan Usahatani Cabai Rawit Di Desa Tambelang Kecamatan Maesaan Kabupaten Minahasa Selatan

This study aims to determine and analyze the Development Strategy of cayenne pepper farming in Tambelang Village, Maesaan District, South Minahasa Regency. The research was carried out for 2 months, from January February 2022. site used primary data obtained direct observation interviews with respondents based on a list questions. Secondary were agencies related this research. sampling method purposive method, as many 15 samples total population. sample taken is farmers who produce 2020. analysis descriptive uses Strengths, Weakness, Opportunities Threats (SWOT) analysis. results showed that SWOT matrix coordinates 1.05 0.48 which indicates coordinate quadrant 1, supports growth strategy. All indicators strength development Village have power be developed. So an alternative SO strategy found, namely establishing good relations between agricultural institutions, order support success development. With increasingly modern technology, well use facilities infrastructure allow obtain optimal results.